Halima Aden Returns to Fashion in New Partnership With Modanisa!

Halima Aden Returns to Fashion in New Partnership With Modanisa! thumbnail

The stunning Halima Aden has made her return to fashion in a new campaign with Turkish modest wear brand, Modanisa! After stepping away from modeling in November 2020, to adhere to her Islamic beliefs, Halima returned to Modanisa to begin work as their global brand ambassador. In the launch of her new ambassador campaign, Your World To Wear, with Modanisa on Tuesday, Halima spoke about the importance of making space for modest wear in the fashion industry and her new role at Modanisa. MuslimGirl was privileged to be able to join the conference via Zoom and ask Halima a few questions. 

Fatimah S: What are you hoping to see in the future with your return to fashion?

Halima Aden: I’m so excited to continue my new role as Modanisa’s global brand ambassador. I’m so excited to get back to fashion and all the new styles, but I’m also excited to be behind the scenes and work with the marketing team, commercial side, and learn new skills.

How was your return to Modanisa?

It feels like life is coming full circle. I feel like Modanisa was there for me when I first started out; I wore their burkini in 2016 for the Miss Minnesota USA pageant, which launched my career. It’s nice to grow with the brand and see how  it evolved and matured, and I feel like we are both growing! Now that I’m on this new journey, it’s so nice to be back with a familiar brand that I love and value and to create a collection and see what the girls have to say!

What do you want others to take away from your work?

The biggest thing I want young women to take away from my work is that you do not have to compromise. You can do the things you love while still staying true to your values, while still staying true to your core beliefs. The world will meet you where you stand. 

At the time of this conference, the Met Gala was also taking place. After social media users commented on Halima’s absence from the iconic fashion event, she responded on social media, saying she had been invited but turned the invitation down to work with Modanisa, saying, “I would rather be here [at Modanisa’s brand launch].”

Huge praise to Halima for not compromising on her Islamic values, and congratulations on her new role with Modanisa!

Be sure to check out Halima’s new collection with Modanisa!

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