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Why musicians are switching to Twitch to broadcast from home

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A growing number of other DJs and musicians are giving the app a shot, with individual artists offering at-home performances to their fans

Rich Medina is one of the most respected DJs in the music industry, spinning hip-hop, house, soul, afrobeat, funk and dance tunes for audiences around the world. He has more than 50,000 followers on Instagram, but these days he is more interested in appealing to his 3,700 followers on Twitch, a platform more known for streaming video games than music. He’s not alone: a growing number of DJs and musicians are also giving the app a shot.

Justin.tv, named after its co-founder Justin Kan, allowed users to broadcast video online. But the site’s gaming channel, called Twitch, usurped the rest of the service’s audience. Days after it rebranded to Twitch in August 2014, Amazon acquired it for $970m. Since then, it’s become the go-to streaming service for gamers, who can partner with Twitch and have viewers pay for subscriptions to access their streams. 

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